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Export House Certificate |
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Shri Paragbhai Desai giving the Wagh Bakri award for excellence |
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Shri Paragbhai Desai handing over the award for the Wagh Bakri award for excellence to Ms Sonali Thakker of HLCC.The event felicitates the student who has performed outstandingly both in accademicals as well extra curricular activities.
Wagh Bakri has been giving this award for the last 3 years to encourage all round growth of the student. |
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Wagh Bakri to use Delhi as gateway to go national |
Business Standard New Delhi , 30 Aug, 2009
Shahana Joshi |
The century-old Wagh Bakri tea group has decided to start its operations in North India and plans to use Delhi as its gateway to setting up a national footprint. “People in Delhi certainly love their tea — more than what we see in Mumbai and other cities. Quality tea and consistency is what this brand promises,” said Parag Desai, CEO of the Wagh Bakri group, who also plans to open a tea lounge in this city.
 The company’s advertising and promotion is being handled by Triton and Percept. And, in another six months, India can expect to see Wagh Bakri’s first television and print advertisements. Which will be mainly female-centric, as women are about 60 per cent of their customers, notes Desai. He says there will be no filmstars or famous brand ambassadors to promote the product.
However, the Rs 400-crore company, which is aiming at a five per cent market share in North India by 2010, has many hurdles to cross. Wagh Bakri tea, a family-owned regional company, is the leader in Gujarat, where it has a 50 per cent market share.
The group also has operations in Madhya Pradesh, Maharashtra and Rajasthan.
The North Indian market, though, is dominated by national brands like Tata Tea and Brooke Bond. Tata Tea’s executive director, marketing, Sangeeta Talwar, adds, “Competition from domestic brands is a possibility but it would take a long time.”
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Our Chairman Mr. Piyush O Desai was invited as a Chief Guest in a Convocation function held in Ahmedabad of a renowned Business School – IIPM owned by Mr. Chaudhary. Mr Piyush Desai had delivered and inspiring speech before students & invitees and than awardees of Gold & Silver medals had been received medals from Mr. Desai.
Mr George Mathen (VP- Sales & Marketing, Bharti Airtel), Mr. M A Baraiya (VP – HR, Kalpataru power Transmission) and Mr. C M Mathew ( MD – Task Staffing solution) had attended the function as Guest of Honour. Mr. Showik Dutta ( All India Dean – IIPM) was also present during the event.
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| Wagh Bakri Group was invited by Goodricke Group Ltd. to inaugurate the state of art factory at Borbam Tea Estate on May 5, 2009 |
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Mr Piyush Desai ,Chairman and Managing Director of Wagh Bakri Group was invited by Goodricke Group Ltd. to inaugurate the state of art factory at Borbam Tea Estate on the 5th May' 09. He was accompanied with Mr A N Singh, CEO and Managing Director of Goodricke Group Ltd.
Borbam Tea Estate is in Jorhat district and is spread over 950 hectares producing 1.8 M kgs of best CTC teas. The Borbam factory complies to ISO 22000 and is an automated factory. During Mr. A.N. Singh’s address to all present, he complimented the Tea industry for showing a great concern for protection of the environment and giving equal rights to women who accounted for 50% of the workforce.
Mr. Desai in his address complimented the Goodricke Group for the high standards maintained at the plantation; both for the high quality produced and manufactured. Keeping in mind the developing consumer's preferences; Mr. Desai invited the plantation managers of Goodricke Co. to visit the factory and tea tasting Room of Wagh Bakri Group at Ahmedabad (India), for getting acquainted with quality standards maintained by Wagh Bakri Tea Group.
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| Wagh Bakri Group has procured IMA C27 for producing world-class Tea Bags |
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India's 1st & world's latest non-staple tea bag machine.
IMA-INDUSTRIA MACCHINE AUTOMATICHE (Italy) |
Wagh Bakri Group has procured IMA C27 for producing world-class Tea Bags. It is one of its kind in India and it produces 250 Tea Bags per minute. This high tech & expensive world class mahine has beeb imported from Italy and it will produce 'Staple Free Tea Bags'. IMA offers the option of individually wrapping the C27 filter bag in either heat sealed or crimped outer envelopes. The latter in turn resuts in a hygienic, tasteful and functional solution and the former in an airtight & waterproof outer envelope that guarantees the preservation of herbs, flavored teas & pharmaceutical infusions. |
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| Sabse Cleanest Office : Wagh Bakri |
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Construction material used in the Wagh Bakri building helps it keep the temperature under control |
There were six contestants for the ‘sabse cleanest office’ title. This included corporates like Wagh Bakri and Claris, government offices, an NGO and a small set-up like Dwiti Travels, too. Wagh Bakri won the title with 73 points. ICECD followed with 65 points.
“Wagh Bakri had exploited sunlight - the natural source of light - beautifully. The construction material and design of the building ensured that it stayed cool during the day without the help of external devices. Most of the offices, however, need to focus on increasing their green area.” |
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Construction material used in the Wagh Bakri building helps it keep the temperature under control |
Construction material used in the Wagh Bakri building helps it keep the temperature under control |
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| WaghBakri Tea Group, India largest privately held packet tea company, launches its worlds latest and India’s first staple free `Hygienic Tea Bags in Middle East’ at the Gulf Food 2009 |
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World wide there is a fear of Recession in the current down turn scenario, but there is one Indian Company that is swimming against the tide.
The Wagh Bakri Group with a turnover of Rs.400 crore and brands which are household names in India, North America, Australia, UK and Middle East have decided to aggressively invest for customer satisfaction and innovation and to target a 50% growth rate in the Middle East, speaking at Gulf Food exhibition, where the company has for the first time ever launched staple free teabags.
Shri Rasesh Desai, Managing Director of the Group said that last year after the launch of our premium teabags in Dubai, we had done through a professional agency a Consumer Insight Study where consumers have said that the current stapled double chamber teabags is not considered hygienic and they would prefer teabags which are staple free.
The company took this as a challenge and discussed this Consumer Research Insight with IMA, Italy which is one of the world’s largest Tea bag Machine Company. IMA after eight months of thorough R&D has just delivered the first IMA C-27 machine to the Wagh Bakri Tea Group which has big plans to launch these tea bags in the Middle East where more than 70% of all tea consumers consume in the form of teabags and customers deserve this type of cutting edge and world’s best teabags. |
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