WB

Range of Instant tea Premix from Wabhbakri Tea Group Launched.

Lemon Grass Tea:

Just a mention of Lemon Grass Tea makes you nostalgic. It’s amazing taste and unique flavour when brewed with tea is believed to protect you from cough, cold and fever - around the year. Hence it’s being used in Indian households for centuries. WaghBakri now brings the same Lemon Grass Tea in an instant form so that you can enjoy the same anytime anywhere.

Elaichi Tea:

Feel like revisiting the good old memories? With WaghBakri Elaichi Instant Tea Premix you can recreate such moments anytime anywhere instantly. Enriched with antioxidant and multiple health benefits, elaichi has been used in tea for a long time. Now add more memories anytime anywhere with Elaichi Instant Tea Premix.

Ginger Tea:

Want to relive the beautiful past once again? WaghBakri brings to you Ginger Instant Tea Premix, its invigorating taste will transport you to your golden past instantly. Owing to multiple health benefits and rich antioxidant, ginger has been an integral part of tea making for ages. Now enjoy your past anytime anywhere with Ginger Instant Tea Premix.

Masala Tea:

The aromas in Indian spices have the quality to take you down the memory lane. WaghBakri brings to you Masala Instant Tea Premix which has mixture of aromatic Indian spices and possesses multiple health benefits. Owing to its many qualities, Masala tea has been use for centuries in Indian homes.

Combo Pack-Instant Tea Premix:

A combination pack consisting of all the four alluring flavors in the instant tea premix range. Consists of nostalgic Lemon Grass Instant Tea Premix sachets, Elaichi Instant Tea Premix with enriched antioxidants, multiple health benefits of Ginger Instant Tea Premix and not to forget Masala Instant Tea Premix which consists of aromas in Indian spices that have the quality to take you down the memory lane.

Wagh Bakri Tea, India's largest privately held tea company, gives Delhi a unique experience to enjoy tea.

Launches its first Wagh Bakri Tea Lounge in Delhi, after Mumbai

New Delhi, 19th October 2011: The nation which starts its day with a sip of tea has now a reason to rejoice. The most trusted tea brand of the nation, Wagh Bakri Tea Group, today launched the first of its kind Tea Lounge in Delhi . Set in an extremely modern and contemporary space in Pitampura, The Wagh Bakri Tea Lounge is all set to bring a distinctive experience of relaxed tea drinking in a premium ambience.

Television actress and eminent personality, Saakshi Tanwar, famed for her roles in ‘Kahani Ghar Ghar ki’ and ‘Bade Acche Lagte Hain’, graced the occasion and cut the ribbon for the launch. Sakshi, who embodies the best of Indian tradition with a modern appeal, graced the occasion and averred her preference for a brand that is synonymous with quality and trust. Mr. Piyush Desai , Chairman & Managing Director, Wagh Bakri Tea Group, hosted the launch and introduced the brand to the guests present. Spread over an area of more than 1200 square feet, the Wagh Bakri Tea Lounge brews a wide selection of Indian and international teas including Green Tea, Organic Tea, and Flavored Teas to name a few. Hand- picked varieties from Darjeeling, Nilgiri, Sikkim, Oolong compliment the best in Chinese, Sri Lankan and Kenyan Tea which aims at giving an unmatchable high tea experience in a cheerful and plush ambience.

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Ahmedabad swooned to the tunes of internationally acclaimed French Rock & Jazz Rock band 'Betty Argo' on a Friday night while sipping on to Wagh Bakri's invigorating range of tea bags.

The Wagh Bakri Tea Group believes in being part of occasions which promotes great art and culture, be it music ,dance or films and friday evening was no exception when Wagh Bakri Tea Group provided complimentary tea as a "Beverage Partner" to patrons enjoying the concert at Tagore Hall.

Traditional favorites like Wagh Bakri Masala Tea Bags, Wagh Bakri Ginger Tea bags and Wagh Bakri Elaichi Tea bags and innovative flavors like Goodmorning English Breakfast tea bags and Goodmorning Green tea bags were all loved by the music lover crowd.

Mr.Parag Desai-Executive Director, Wagh Bakri Tea Group mentored a group of budding Entrepreneurs

Mr.Parag Desai-Executive Director, Wagh Bakri Tea Group mentored a group of budding Entrepreneurs last month at the CIIE (Center for Incubation, Innovation and Entrepreneurship ) at the IIM-A . He advised them on marketing for start-ups and drew from his own experiences of marketing his highly successful brand , Wagh Bakri Tea.

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Wagh Bakri takes part in Gulf Food Expo- the biggest Food Event in the World

Gulfood'11 Exhibition
Date: Feb 27 to Mar 02, 2011

Gulfood'11 was one of the most important food and hospitality trade shows in the world. This year show was quite excited & can be considered as the region's largest and most important industry event and also a strategic platform for buyers and sellers to conduct direct business face to face. All the visitors while coming to our stand found range of Wagh Bakri products (including new flavoured teas) on display very promising.

UAE imports around 60% of its food from Asian and African countries and this is an exremely lucrative market for Wagh Bakri and other Indian food companies.

Wagh Bakri Tea Group Launches in Chattisgarh

The largest privately held packaged tea company in the country enters the Chattisgarh market with its Wagh Bakri Tea, Mili Tea and Navchetan Tea brands.

Raipur, February 14th, 2011: The promoter company of Wagh Bakri Tea Group, Gujarat Tea Processors and Packers Limited, the largest privately held packaged tea company today launched in Chattisgarh. This takes the total number of states that the brand is present in to seven., the Market leader in Gujarat, brands by this group has a strong foothold in Maharashtra, Goa, Rajasthan , MP and expanding rapidly in Delhi & NCR regions.

The brand with a symbol of Wagh (tiger) Bakri (goat) sharing a cup of tea , has been spreading the message of harmony since its inception in 1919 the tea brand that today sells over 30 million kg of tea annually and is determined about reaching out to as many Indians as possible.

Wagh Bakri has a brand for every segment and is going to be present in Chattisgarh with its flagship brand Wagh Bakri Tea, Mili Tea, and Navchetan Tea.

Mr. Parag Desai, Executive Director says that “although Wagh Bakri has a lot of competition from multiple players, the word-of-mouth publicity by its consumers will help the brand stand the mights of big players.. Our unmatched flavor and consistency will help us find new customers in new markets," Desai believes., He also thinks that the brand is the one of the most respected brands that the Gujarat region has ever seen. "Its loyalists cut across all class of the society & consistency in its taste has helped it be the market leader.. The reason why WB scores over others is because of the efforts that go behind selecting and blending the best teas from Darjeeling tea estates, Assam and Nilgiri. A seasoned tea taster himself, Desai and other company directors have taken upon themselves the task to select the best tea from numerous samples that come to their tea tasting room every morning. "We have been able to maintain consistency in our tea by ensuring that it reaches the customer within one-and-half month from date of production," Desai explains. With vast experience of blending and tasting, the company has mastered the skill of blending 25 to 40 varieties of tea.

From a modest beginning in 1919 when Late Narandas Desai set up a small retail outlet The Gujarat Tea Depot Co. in Ahmedabad. WB, the brand, was born in 1925. "He owned a tea estate in South Africa but made India his karmabhoomi upon a call from Mahatma Gandhi after facing racial discrimination," Desai says. The brand is the uncontested market leader in Gujarat selling about 15-18 million kg of tea annually (of the 70 million kg per annum consumed here) and has been able to withstand competition from the big players owing to the strong brand loyalty of its customers, says Executive Director Parag Desai. The 38-year-old who handles sales, brand marketing and exports has taken the brand to MP, Rajasthan, Maharastra, Goa and recently launched it in Delhi, a year back with about 1,70,000 retail outlets stocking it.

The brand also has several innovations to its credit, it attempts to educate the Consumer about it’s different blends of tea and uplift the imagery of the beverage in the country through the Wagh Bakri Tea Lounge in Mumbai. A unique concept where one can try out 32 blends of teas from all over the world in a 5 star ambience.