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Corporate Philosophy & the WaghBakri Management
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Sir Narandas Desai, our founder,  believed that his Company was not just about tea, but more a confluence of his values and beliefs.   

Of co-existence and harmony.   Of the strong and the meek.  To make Tea a common denominator that overrides differences of caste, creed, culture or colour. 

The same beliefs are reflected in out Corporate Philosophy even today. 

  • Build long lasting relationships through trust and fair play towards all stakeholders.
  • Be result oriented.  Contribute positively.
  • Be progressive and lead from the front.  Change with the times.
  • Be socially responsible.  Return to the society a share of the gains from commercial enterprise.

The WaghBakri Management

The WaghBakri group is led by Mr. Piyush O. Desai, a highly regarded tea expert and tea taster, with rich experience in the tea business.  He plays an active role in the tea industry by being an involved member and leader of various tea associations.  He was the Chairman of Federation of Tea Traders Association (FAITTA) of India during the years 1998-2002.  Mr. Desai is also strongly committed to philanthropic cause and regularly contributes to the society. 

Supporting him are Mr. Pankaj R. Desai, Managing Director - Finance and Mr. Rasesh R. Desai, Managing Director - Marketing.  
 
Mr. Pankaj R. Desai  has won WaghBakri a respectable, profitable and committed standing in the financial community.  An able tea taster himself, he has over 30 years experience in the tea industry. 

Mr. Rasesh R. Desai has created a formidable Marketing network that is enviable even among multinationals.  Our systems have been a source of emulation for many companies.  It also attracts attention as a case study in premier business schools of India. 

Mr. Parag Desai and Mr. Paras Desai, management graduates from prestigious business schools  in United States, are hands-on contributors among the fourth generation of management. 

Mr. Harish Parekh, Ex-Chairman of J. Thomas Company and a veteran tea professional, is on the Board of Directors.   Mr. M.P. Shah, Management Consultant from Mumbai is also part of our management team. 
 

The Waghbakri Team

From a one man Company to over four hundred employees, the WaghBakri Group is today a large family.   

While a strong sense of family bonding overrides the organisation, professionalism is encouraged by including experts in the team from various fields.  The work environment extends adequate freedom for creative and positive contributions to the organisation and society.  In the same light while forging ahead to aggressively tap the packaged food industry, WaghBakri welcomes talented human resource to share and nurture its success.

At the same time, we are proud to avoid typical large organisations ills like bureaucracy and high overheads.


 

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