WB

Wagh Bakri Group to strengthen its presence in the MP Tea Market

DAMDAR Chai MILI Introduced in two new attractive formats
5 KG Leaf & Dust Pack and New MILI Jar Leaf Tea (250 G & 500 G)

Bhopal, January 22, 2011: The makers of Gujarat Tea Processors and Packers Limited from the Wagh Bakri Tea Group today unveiled the New 5 KG Leaf & Dust pack of Mili and the New Mili Jar Leaf Tea Pack of 250 g & 500 g for the MP market. The group also announced their plans of expanding the base in Madhya Pradesh and the surrounding markets with the introduction of its ariants of the other top brands like the flagship Wagh Bakri Tea, GOOD MORNING Premium Tea and Wagh Bakri Pure Darjeeling Tea.

Handpicked from the finest Tea gardens of India, Mili has always been in a real sense the Damdar Chai for its lovers. Consumers, who are buying the loose tea, are the target market for the Mili brand. While Mili Damdar, always offers the surety of its fragrance and taste by its specially designed packaging. MILI provides high-quality tea at an affordable price thus providing its consumer a relief from an apprehension about the quality aspect of their preferred brand of tea.

The Wagh Bakri Group, since its inception in the MP market has had a great connect with the tea lovers and as a result charted a very steady graph of growth across its entire product range of GOOD MORNING Premium Tea and Tea Bags, the flagship brand of Wagh Bakri Tea and tea bags, Wagh Bakri Masala Chai, Wagh Bakri Pure DARJEELING Tea and the very popular Mili brand with its variants and the new packs that the WB keeps introducing from time to time.

Unveiling the New 5 KG Leaf & Dust Pack of Mili and the New Mili Jar Leaf Tea Pack of 250 g & 500 g, the Executive Director of Wagh Bakri Group Shri Parag Desai Said, “We at Wagh Bakri Group are very proud of our association with the MP consumer and greatly value the relationship and this relationship keeps us motivated to further innovate and improve the quality of our blend. In keeping with our motto of ‘Building Relationship’ with the smart and quality conscious consumer of today, beginning this year, we have introduced a new variant of Mili Leaf and Dust Tea in the 5KG pack for Trade and the two convenient jar packs of 250 g and 500 g of our popular tea brand - Mili: DAMADAR CHAI for tea connoisseurs of this region.”

Mr. Desai further added that, “We are confident that this smart new variant of Mili Leaf and Dust Tea is our answer to the consistent quality that the loose tea consumers always yearn and look forward to. The two new Jar packs of already popular blend of Mili in 250 & 500 g too are a step towards fulfilling our commitment with the upwardly mobile consumer, always in pursuit of better value for money in everyday life” The ED Mr. Desai who was present with his top team of brand, marketing and sales management while briefing the media personnel in the capital city of Bhopal today, also met the dealers of Madhya Pradesh earlier in the day.

Wagh Bakri Pure Darjeeling Tea free with Goodmorning Premium Tea

GOOD MORNING PREMIUM Tea – the finest blend from the finest tea gardens by the Wagh Bakri (WB) Tea Group - is all set to bring in the richness of the most premium tea from its bouquet of tea brands this festive season. The makers of GOOD MORNING PREMIUM Tea – Gujarat Tea Processors and Packers Ltd. (GTPPL) are offering its esteemed consumers, a chance to taste the most exotic tea blend - also known as the Champagne of Teas, the 100% Pure Wagh Bakri DARJEELING Tea. Available in a newly designed introductory pack size of 25 Gms, this special pack is on offer with every purchase of 250 Gms of GOOD MORNING PREMIUM Tea.

This offer of GOOD MORNING PREMIUM Tea is aimed at giving the WB consumers a chance to taste the most exotic brand of Wagh Bakri Tea Group, the 100% Pure DARJEELING Tea which has and comes closer to experiencing a brand that has the tenets of making your special moments, with the family and friends, invigorating at any time of the day. Handpicked to perfection, the Wagh Bakri Pure DARJEELING Tea is popular with tea connoisseurs for its special aroma and flavor. Topping the bouquet of an entire range of tea products, the offer of 100% Pure DARJEELING Tea will be available, beginning this Christmas Season and go on for the winter period of two months, till the stocks last; in the markets of Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Goa and the City of Delhi.

Picked from the finest tea estates of the world and coming from a company with a centennial experience of supreme tea blending, GOOD MORNING PREMIUM Tea has managed to garner loyal consumers due to its perfect combination of colour, taste, strength and aroma. As a result of the special care that is taken in preparation, the GOOD MORNING PREMIUM Tea blend has the overpowering characteristics of making a perfect cup of tea at its best – very bright liquor, rich copper colour, superb taste and a perfect aroma. Due to its attributes of being blended with the choicest of CTC Orthodox teas and its character of taking on milk very well, the GOOD MORNING PREMIUM Tea is fast emerging as a national brand on the Tea Wall of Fame making it an ideal Breakfast Tea as well as an all time favourite for the quick fix chai’ times.

Shri Parag Desai, Executive Director, Wagh Bakri Tea Group says “This offer is our way of expressing gratitude to our valued Good Morning Tea Consumers who appreciate the fine taste of the Good Morning tea blend, by giving them an opportunity to indulge in the super premium Wagh Bakri DARJEELING tea which is known for its special aroma and superior taste.”

The Wagh Bakri Tea Group supports social causes and serves free tea at the Motif Charity Walk on 13th February, Sunday

Wagh Bakri Tea Group Employees took part in a Charity walk organized by MOTIF and served refreshing tea to the 10,000 walkers early in the morning .

The Walk supports causes like

Andh Kalyan Kendra – 80(G) & 35[AC]
Gujarat Aids Awareness and Prevention Unit – 80(G)
National Society for Equal Opportunities for the handicapped (NASEOH Gujarat) – 80(G)
School for Deaf – Mutes Society – 80(G) & 35[AC]
VISAMO Kids Foundation – 80(G)

Wagh Bakri Tea brings a limited edition 1.5 kg festive pack!

Specially designed Container for the Maharashtra & Delhi & NCR markets.

Wagh Bakri Tea brand has come in a special limited edition pack for the festive season.
Consumers await this offer by Wagh Bakri every festive season as proved by the overwhelming response the festive pack receives every year. This year too, you will get Wagh Bakri tea blend which, has been made by expert blenders, in a unique 1.5 kg pack. The special blend is being made in GTPPL’s (Gujarat Tea Processors and Packer’s Ltd.) modern plant which in turn has been approved by expert authorities like the HACCP and ISO 22000.

This festive pack is available in a, high quality food grade plastic container. You get your favorite Wagh Bakri Tea in a special blend in this limited edition container. The festive pack is available in all leading stores for a limited time period only. Wagh Bakri tea is the same brand which has been bringing sweetness to every joyous occasion, whose high quality has been consistent over so many years, the brand which has been successful in becoming a part of every household, and the same brand which has got so much adulation from tea lovers in the market.

Wagh Bakri Tea participates in 'INSIGHT-2010' @ IIM-A

Recently Wagh Bakri was a part of ‘INSIGHT-2010’ , the annual market research fair at IIM, Ahmedabad.

Insight is the annual market research event of IIM Ahmedabad. Insight is an excellent opportunity to have purposeful market research done by the brightest brains from IIMA and other top league B-Schools in India. Thousands of people of varying profiles visit the fair, making it the perfect avenue to gauge consumer’s reactions towards particular brands/products.

Apart from associating with the event through sponsorship Wagh Bakri had also taken a stall in the main area of the event. People walking in the stall were offered complimentary cups of Lemon Tea and Wagh Bakri Masala tea. Goodie bags were given out to winners of various events like quizzes and contests from Wagh Bakri. People walking in to the stall could also, buy the Goodmorning range of Tea.

Export House Certificate

Shri Paragbhai Desai giving the Wagh Bakri award for excellence

Shri Paragbhai Desai handing over the award for the Wagh Bakri award for excellence to Ms Sonali Thakker of HLCC.The event felicitates the student who has performed outstandingly both in accademicals as well extra curricular activities.

Wagh Bakri has been giving this award for the last 3 years to encourage all round growth of the student.

Our Chairman Mr. Piyush O Desai was invited as a Chief Guest in a Convocation function held in Ahmedabad of a renowned Business School – IIPM owned by Mr. Chaudhary. Mr Piyush Desai had delivered and inspiring speech before students & invitees and than awardees of Gold & Silver medals had been received medals from Mr. Desai.

Mr George Mathen (VP- Sales & Marketing, Bharti Airtel), Mr. M A Baraiya (VP – HR, Kalpataru power Transmission) and Mr. C M Mathew ( MD – Task Staffing solution) had attended the function as Guest of Honour. Mr. Showik Dutta ( All India Dean – IIPM) was also present during the event.

Wagh Bakri Group was invited by Goodricke Group Ltd. to inaugurate the state of art factory at Borbam Tea Estate on May 5, 2009

Mr Piyush Desai ,Chairman and Managing Director of Wagh Bakri Group was invited by Goodricke Group Ltd. to inaugurate the state of art factory at Borbam Tea Estate on the 5th May' 09. He was accompanied with Mr A N Singh, CEO and Managing Director of Goodricke Group Ltd.

Borbam Tea Estate is in Jorhat district and is spread over 950 hectares producing 1.8 M kgs of best CTC teas. The Borbam factory complies to ISO 22000 and is an automated factory. During Mr. A.N. Singh’s address to all present, he complimented the Tea industry for showing a great concern for protection of the environment and giving equal rights to women who accounted for 50% of the workforce.

Mr. Desai in his address complimented the Goodricke Group for the high standards maintained at the plantation; both for the high quality produced and manufactured. Keeping in mind the developing consumer's preferences; Mr. Desai invited the plantation managers of Goodricke Co. to visit the factory and tea tasting Room of Wagh Bakri Group at Ahmedabad (India), for getting acquainted with quality standards maintained by Wagh Bakri Tea Group.

Wagh Bakri Group has procured IMA C27 for producing world-class Tea Bags


	India's 1st & world's latest non-staple tea bag machine. IMA-INDUSTRIA MACCHINE AUTOMATICHE (Italy)

Wagh Bakri Group has procured IMA C27 for producing world-class Tea Bags. It is one of its kind in India and it produces 250 Tea Bags per minute. This high tech & expensive world class mahine has beeb imported from Italy and it will produce 'Staple Free Tea Bags'. IMA offers the option of individually wrapping the C27 filter bag in either heat sealed or crimped outer envelopes. The latter in turn resuts in a hygienic, tasteful and functional solution and the former in an airtight & waterproof outer envelope that guarantees the preservation of herbs, flavored teas & pharmaceutical infusions.

Sabse Cleanest Office : Wagh Bakri


	Construction material used in the Wagh Bakri building helps it keep the temperature under control

There were six contestants for the ‘sabse cleanest office’ title. This included corporates like Wagh Bakri and Claris, government offices, an NGO and a small set-up like Dwiti Travels, too. Wagh Bakri won the title with 73 points. ICECD followed with 65 points.

“Wagh Bakri had exploited sunlight - the natural source of light - beautifully. The construction material and design of the building ensured that it stayed cool during the day without the help of external devices. Most of the offices, however, need to focus on increasing their green area.”


Construction material used in the Wagh Bakri building helps it keep the temperature under control	Construction material used in the Wagh Bakri building helps it keep the temperature under control

WaghBakri Tea Group, India largest privately held packet tea company, launches its worlds latest and India’s first staple free `Hygienic Tea Bags in Middle East’ at the Gulf Food 2009

World wide there is a fear of Recession in the current down turn scenario, but there is one Indian Company that is swimming against the tide.

The Wagh Bakri Group with a turnover of Rs.400 crore and brands which are household names in India, North America, Australia, UK and Middle East have decided to aggressively invest for customer satisfaction and innovation and to target a 50% growth rate in the Middle East, speaking at Gulf Food exhibition, where the company has for the first time ever launched staple free teabags.

Shri Rasesh Desai, Managing Director of the Group said that last year after the launch of our premium teabags in Dubai, we had done through a professional agency a Consumer Insight Study where consumers have said that the current stapled double chamber teabags is not considered hygienic and they would prefer teabags which are staple free.

The company took this as a challenge and discussed this Consumer Research Insight with IMA, Italy which is one of the world’s largest Tea bag Machine Company. IMA after eight months of thorough R&D has just delivered the first IMA C-27 machine to the Wagh Bakri Tea Group which has big plans to launch these tea bags in the Middle East where more than 70% of all tea consumers consume in the form of teabags and customers deserve this type of cutting edge and world’s best teabags.


Gulfood 2009		Introducing 'Staple Free' Tea Bags Machine

'Wagh Bakri' Perfect Launch in Mumbai		Wagh Bakri to set up units in Dubai and Switzerland

'Good Morning' Premium Tea Launch in Mumbai		Wagh Bakri launches first stample free ' Hygiene Tea Bags in ME

Special tea for a special city

Times of India Mumbai Nov 30, 2007

After sharing and serving the taste of trust for over 100 years, the country’s third largest packaged tea company, Wagh Bakri Tea Group, launched its Wagh Bakri Perfect Premium Leaf Tea in 250 gms and 500 gms pouch format in Mumbai in the presence of the popular television star Smriti Iraani. Wagh Bakri Perfect Premium Leaf Tea is a brand new product and is a result of extensive consumer research and in-depth product testing. The company already has a strong presence in Gujarat, Rajasthan and Madhya Pradesh and is now all set to enter and establish in Mumbai/ Maharashtra market.

Wagh Bakri Perfect Premium Leaf Tea is a unique blend of taste, colour and aroma and all tea lovers of Mumbai will enjoy a very special taste of tea. The new brand is positioned as one which would lead to a ‘perfect’ relationship. At the launch, the company’s Director Parag Desai said, “In keeping with our understanding of the growing demand of top end quality tea from our consumers, we have launched ‘Wagh Bakri Perfect Premium Leaf tea’, a special blend with premium packaging and competitive pricing for the Mumbai market to cater to mainstream tea drinking segment who seeks consistent quality.” Wagh Bakri Tea Group Chairman Piyush Desai shared his views on company’s expansion strategy, “With the launch of Wagh Bakri Perfect Premium Leaf tea we would be present in majority of retail outlets across the state through our main dealers.” Smriti Iraani added, “Earlier I would request someone to bring Wagh Bakri tea for me from Gujarat but now I will get it here, just a few steps away from my home.”

The Wagh Bakri Tea Group’s ideology stands for the peace, unity and co-existence and based on this ideology, Narandas Desai chose the WAGH (Tiger) and BAKRI (Goat) as its symbols. Today, Wagh Bakri is among the top three tea companies in India. The company has strong foothold in three Indian states of Gujarat, Rajasthan and Madhya Pradesh with an annual turnover of Rs 260 crore. Wagh Bakri offers a range of brands for different needs, groups and price segments. Wagh Bakri Tea Group products are Good Morning, Wagh Bakri, Mili, Navchetan, Wagh Bakri Tea Quik and speciality teas like D’Ling, certified organic teas and now, the Wagh Bakri Perfect Premium Leaf Tea. Today, Wagh Bakri is a global brand with presence in more than 32 countries including USA, Australia, Canada and New Zealand.

Wagh Bakri makes maiden foray into Mumbai mkt

DNA - money, Nov 29, 2007

Launches its special blend for the mkt
Nandan Singh. Mumbai

Wagh Bakri tea group, the third largest packaged tea producer in India with an annual turn over of Rs260 crore, on Wednesday announced its foray into the Mumbai market with a special blend called "Wagh Bakri Perfect'.

CMD of Wagh Bakri Piyush Desai (R), Director Parag Desai and TV actress Smriti Irani (C) at the launch of Wagh Bakri's packaged tea in Mumbai.

The new premium leaf tea, priced at Rs56 for a pack of 250gm, will compete in popular segment (Rsl75-Rs230kg) with market leader, Society, which has 36% market share(popular segment) in Mumbai region.

Mumbai, which has an annual consumption of 601akh kg, contributes to 3% of the total packaged tea sales in India and 22% of the urban Maharashtra by volume. Nivas sailan, senior vice-president, sales and marketing said that the company will have 15 distributors in Mumbai, and within two months will have 60 distributors all over Maharashtra. Currently, Wagh Bakri group has presence in Madhya Pradesh, Gujarat, and Maharashtra.

Piyush Desai, chairman and managing director of the company, said "By the close of 2008, our products would be available in 20 major cities across India. We also have definite plans to soon enter the branded coffee market." "Within few months, we will be acquiring a tea plantation in Durban and have plans to acquire one in Assam too. We would need approximately Rs200 crore for these acquisition and expansion plans, which will be funded by internal accruals and few investors," added Desai.

Wagh Bakri Tea to tickle Maharashtra taste buds

Commodity Online Nov 29, 2007

AHMEDABAD: Smelling a big boom in tea market, the Gujarat-based Wagh Bakri brand has decided to enter Maharashtra with its premium leaf teas.

The company is now targeting a 15 per cent volume share in its first year of launch in Maharashtra.

Wagh Bakri is adopting a 360 degree marketing strategy to tap into the market in Maharashtra. According to the company officials, the brand will be more aggressive in the Mumbai market.

Mumbai is the largest metro for the tea market and almost 22 per cent of Maharashtra’s volumes come from Mumbai.

With the tea category growing at 21 per cent, the company has decided to enter new markets.

Strengthening its pan-India distribution network, Wagh Bakri also has a presence in Rajasthan (20 per cent share) and Madhya Pradesh (10-15 per cent share). With an annual turnover of Rs 260 crore, the company has a production capacity of 6 lakh packets per day.

Besides, there are also plans of extending the tea brand to coffee in the future. It may launch coffee at a later stage. With a 60 per cent volume share in Gujarat, Wagh Bakri is looking at having a pan- India presence and has roped in television actress Smriti Irani to endorse its brand.

Wagh Bakri Tea launched in Mumbai

BS Reporter / Mumbai November 28, 2007

Gujarat Tea Processors & Packers, the makers of Wagh Bakri Tea, announced its entry in Mumbai and Maharastra with a new leaf tea brand - Wagh Bakri Perfect Premium Leaf Tea.

Wagh Bakri is the third largest packet tea brand in India after the brands of Tata Tea and Hindustan Unilever.

Parag Desai, director, Gujarat Tea Processors & Packers, said at the launch: "The tea market is clocking a healthy growth of 21% this year, and a strong regional player like Wagh Bakri is gaining good market share. In Mumbai, the volume of tea consumption is over 60 lakh kg per annum and 250gm and 500gm packs are in demand. Mumbai is also the largest metro tea market. "

Chairman Piyush Desai said: "With the launch of this brand, we would be present in the majority of retail outlets across the state through our main dealers. After our successful ventures in Gujarat, Rajasthan and Madhya Pradesh, we are confident of our performance in Mumbai and the whole of Maharashtra."

Wagh Bakri brings a Green Oomph :
Launches India's first Certified Organic Tea Brand

After sharing and serving taste of trust for over 100 years, Wagh Bakri now offers the most contemporay taste for its admirers and tea lovers. Wagh Bakri Organic Tea is a taste that's close to nature and ingeniously blended in health benefits such as antioxidants, including vitamins C, E and polyphenols.

With this green initiative, WaghBakri becomes the first company in India to earn an International Certification for its standard processes on growing Organic Tea. WaghBakri Organic Tea has been certified by Lacon GmbH, a Germany based international authority on Organic Foods.

WaghBakri Tea receives Organic Certificate

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