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| Wagh bakri Tea Group |
Wagh Bakri Tea Group is a premium tea group in existence since 1892. Today it is the 3rd largest packaged tea company in India with a turnover of over 550 crores and over 30 million kgs of tea distribution. The group is making leading strides in tea exports and retail consumer all over the world. With over 28 million Wagh Bakri tea lovers around the world, it has emerged as a truly global brand. The company enjoys undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, and Goa Delhi & Hyderabad and has recently forayed in to Chattisgarh.
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| History & Group Profile |
The WB Tea group is highly experienced in the production of the finest tea blends including antioxidant rich organic green tea. The art of blending has been handed over by the generations down the line, which is the secret behind the master blends that the company exports as branded tea products all over the world. The company has more than a hundred thousand retail outlets in India and is fast expanding its base in the Indian and overseas markets.
The production base near Ahmedabad is an impressive spread of 14 acres with a modern manufacturing plant and a state of the art production and packaging unit that conforms to International norms in production, blending and packaging of the finest tea leaf for worldwide consumption. Wagh Bakri offers a bouquet of brands to suit different palates and price segments. Wagh Bakri Tea Group products are Wagh Bakri Premium Leaf Tea, Wagh Bakri Perfect, Good Morning premium tea & tea bags, Goodmorning Green Tea Bags, Goodmorning English Breakfast tea bags Wagh Bakri Masala tea & tea bags, Wagh Bakri Ginger Tea Bags, Wagh Bakri Elaichi Tea Bags, Wagh Bakri Organic Teas, Wagh Bakri Pure DARJEELING Tea, Teaquick, Mili, and Navchetan. Today Wagh Bakri is a global brand with its presence in countries like USA, UK, Australia, Canada, New Zealand, Oman, Kuwait, Dubai and many other markets.
Wagh Bakri group has accomplished a historic journey of over 100 years and is the fastest growing tea producers in India. The group believes in 'Building Relationships' that continue to prosper with years. Continuing to build on this philosophy for over a century, the Wagh Bakri Tea Group has been successful in bringing together millions of tea lovers, in India and overseas.
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| The Family |
Chairman: Mr. Piyush Desai
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Mr. Piyush Desai sits at the helm of the corporate and with age old experience and sagacity that is the envy of professional management fraternity, he commands and leads the tea house toward the way forward. Today Waghbakri tea house is a fast expanding tea house with over an ever increasing retail base of one hundred thousand consumer outlets that retail the company’s popular tea brands. The overseas market is experiencing success and the Waghbakri brands are available in many countries today. Under the able leadership of Shri Piyush Desai the company now sells finest tea blends to the tune of two billion rupees annually.
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Vice Chairman & Managing Director: Mr. Pankaj Desai
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With years of experience in tea business he is a master in blending and tasting tea that has fructified in the creation of master tea blends that millions of tea lovers relish. Under the aegis of Mr. Pankaj Desai the company has gained repute for its unique tea blends that help retain and increase major chunk of market share in the tea world. He tends to the financial, Commercial, Legal & Tax matters of the company as well.
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Managing Director: Mr. Rasesh Desai
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Mr. Rasesh Desai pioneered the company’s foray into packaged tea, a venture that paid rich dividend and added to the fast growing bulk and tea wholesale business in the state of Gujarat. He manages tea production and marketing wings of the company.
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| Executive Directors |
Mr. Parag Desai
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With masters in business administration, USA and a visionary zeal, Mr. Parag Desai tends to various divisions of the company with an eye on sales, brand marketing and exports. He is actively involved in company’s overseas business and online web presence.
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Mr. Paras Desai
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A diploma holder in management studies from Ohio University, USA. Mr. Paras Desai looks after tea purchase and tends to tea blending and tasting. He is energetic and experienced in tea business. An enterprising young man, he spearheads along with the family, the company’s future prospects.
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| Achievements |
Year 1892, on call from Mahatma Gandhi, Sir Narandas Desai left India for South Africa. He procured a tea estate in the year 1915. But facing racial discrimination in South Africa he left that country and came back to India with a certificate of merit from The Mahatma Gandhi and few belongings, and years of experience as tea-estate owner to count on.
Year 1919, Sir Narandas established tea business in Ahmedabad. The firm was named The Gujarat Tea Depot Co. with first retail outlet for wholesale teas at Gandhi Road, Ahmedabad, India (erstwhile Richie Road).
Year 1925, Wagh Bakri brand was born now a favorite of millions of tea lovers.
Year 1944, the Good Morning brand of premium blended tea leaf was introduced for tea connoisseurs, a blend rich in full bodied taste and aroma. The tea cuppers discovered it to be the right brand to begin their mornings fresh with a cup that cheers.
Year 1976, encouraged by the success “Wagh Bakri” tea house enters into large scale distribution of Good Morning.
Year 1980, the first to recognize the need for packaged teas, the group established Gujarat Tea Processors & Packers Limited to meet a growing demand for quality blends of branded teas and with the aim of selling quality tea products to the tea lovers in India and globally.
Year 1986, the Standard Tea Processing Co. Limited was established with a view to avail the benefits of mechanized operations and meet with demands for bulk teas. The Company also started an office in Kolkata to oversee and check the purchase of tea at auction centres there.
Year 1989, D'ling Brand a pure certified premium Darjeeling Tea was launched especially for tea connoisseurs. Darjeeling tea is popular for its smooth mellow flavor and overpowering aroma.
Year 1991 the increased demand of packaged tea by professionals in the corporate segment initiated the launch of "Tea Quik" tea bags. The utility of tea bag is immense. It is travel, worthy, quick to make at home hygienically.
Year 1994, For the larger audience "MILI” tea" was launched. Being an affordable quality tea in carton and jar, it finds place in the hearts of tea lovers all over the world.
Year 1998, the Wagh Bakri brand launched in Rajasthan, India.
Wagh Bakri Ahmedabad Management Association’s [AMA] Centre for Governance established.
Year 1999, the Wagh Bakri brand enters the central Indian state of Madhya Pradesh, India.
Year 2003, Premium brand of the Company “Wagh Bakri” secured its place among top 100 popular brands in India as per survey undertaken by AC. Nielsen’s in Brand Equity’s survey of India’s biggest FMCG Brands – 2002.
Year 2004, Company received ISO : 9001 : 2000 and HACCP Certification.
Year 2006, With a view to synergize efforts and operations Standard Tea Processing Co. Ltd. merged into Gujarat Tea Processors & Packers Ltd.
Year 2007, Company started office at Mumbai (India) to expand its operations. Company also shifted its Kolkata office with upgraded infrastructure and facilities.
Company entered into Maharashtra (India) state by launching “Wagh Bakri” Perfect Tea packets under different pack sizes.
Year 2008, Company imported Double Chamber Tea Bag Machine viz. IMA C 27 from Italy having capacity of manufacturing 250 bags per minute.
Company received EN ISO 22000:2005 Certification for Company’s Food Safety Management System for Blending and Packaging of Tea.
Company acquired the land admeasuring 25,748 sq.meters adjoining to existing Dholka factory and also 12,595 sq. meters at village Tundel, Taluka Nadiad, Gujarat for the purpose of
expansion / setting up of Tea Blending factory and storage facilities.
Opened a Wagh Bakri Tea Lounge at Ville Parle [East], Mumbai, which serves Ice Tea and all premium varieties of Tea manufactured / marketed by Wagh Bakri Tea Group along with snacks.
Year 2009, Company expanded its presence in the rural sections of Maharasthra like Kolhapur and Sangli. The company also launched itself in Delhi and NCR regions. The group also participate in Gulf Food held at World Trade Centre, Dubai.
Year 2009, Company launched it's brands in the Delhi & NCR region and expanded operation there.
Year 2010, Company expanded to Chattisgarh.
Year 2011, Company opened a second Wagh Bakri Tea Lounge in Delhi in the presence of tv celebrity Ms. Saakshi Tanwar to give the people of Delhi an unique experience of having tea.
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