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| Waghbakri Tea Group |
Waghbakri Company is a family owned tea business amongst conglomerates and mega corps that tower the International business scenario all over the world. Waghbakri house is one of the largest tea producers and sellers in India today. The group is making leading strides in tea exports and ships in bulk and retail consumer packing to countries all over the world. Its outstanding performance is credited to excellence in management and a spirit that results into a quantum jump in annual growth in face of stifling competition and cut throat scenario that dominates the tea industry today.
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| History & Group Profile |
Waghbakri Tea House – Global Presence
With blessings from Mahatma Gandhi, Sir Narandas Desai set foot on Indian soil in the year 1892 after gaining experience in tea business as an owner of tea garden in South Africa which then was mired in racial misgivings that made the continuity of his business a futile endeavor there.
He started Waghbakri Tea Company in the yr 1892, which then was represented by small company retail shop at kalupur Ahmadabad, Gujarat. Since then the growth of the endeavor has been phenomenal and presently Waghbakri Tea Company has an employee base of more than 400 professional managers and skilled personals with ever increasing space for more, to tend to the expanding group enterprise in India and abroad.
Waghbakri tea house markets various tea brands in loose leaf cartons and tea bags for tea lovers all over the globe – the finest certified black teas from Darjeeling tea estates, Assam and Nilgiri. The company sells organic black and green tea for the health conscious.
The production base is at Dholka (Dist . Ahmedabad) in a impressive spread of 14 acres with a modern manufacturing plant and state of art production and packaging unit that conforms to International norms in producing, blending and packaging of the finest tea leaf for worldwide consumption.
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| The Family |
Chairman: Mr. Piyush Desai
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Mr. Piyush Desai sits at the helm of the corporate and with age old experience and sagacity that is the envy of professional management fraternity, he commands and leads the tea house toward the way forward. Today Waghbakri tea house is a fast expanding tea house with over an ever increasing retail base of one hundred thousand consumer outlets that retail the company’s popular tea brands. The overseas market is experiencing success and the Waghbakri brands are available in many countries today. Under the able leadership of Shri Piyush Desai the company now sells finest tea blends to the tune of two billion rupees annually.
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Vice Chairman & Managing Director: Mr. Pankaj Desai
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With years of experience in tea business he is a master in blending and tasting tea that has fructified in the creation of master tea blends that millions of tea lovers relish. Under the aegis of Mr. Pankaj Desai the company has gained repute for its unique tea blends that help retain and increase major chunk of market share in the tea world. He tends to the financial, Commercial, Legal & Tax matters of the company as well.
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Managing Director: Mr. Rasesh Desai
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Mr. Rasesh Desai pioneered the company’s foray into packaged tea, a venture that paid rich dividend and added to the fast growing bulk and tea wholesale business in the state of Gujarat. He manages tea production and marketing wings of the company.
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| Executive Directors |
Mr. Parag Desai
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With masters in business administration, USA and a visionary zeal, Mr. Parag Desai tends to various divisions of the company with an eye on sales, brand marketing and exports. He is actively involved in company’s overseas business and online web presence.
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Mr. Paras Desai
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A diploma holder in management studies from Ohio University, USA. Mr. Paras Desai looks after tea purchase and tends to tea blending and tasting. He is energetic and experienced in tea business. An enterprising young man, he spearheads along with the family, the company’s future prospects.
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| Achievements |
Year 1892, on call from Mahatma Gandhi, Sir Narandas Desai left India for South Africa. He procured a tea estate in the year 1915. But facing racial discrimination in South Africa he left that country and came back to India with a certificate of merit from The Mahatma Gandhi and few belongings, and years of experience as tea-estate owner to count on.
Year 1919, Sir Narandas established tea business in Ahmedabad. The firm was named The Gujarat Tea Depot Co. with first retail outlet for wholesale teas at Gandhi Road, Ahmedabad, India (erstwhile Richie Road).
Year 1925, Wagh Bakri brand was born now a favorite of millions of tea lovers.
Year 1944, the Good Morning brand of premium blended tea leaf was introduced for tea connoisseurs, a blend rich in full bodied taste and aroma. The tea cuppers discovered it to be the right brand to begin their mornings fresh with a cup that cheers.
Year 1976, encouraged by the success “Wagh Bakri” tea house enters into large scale distribution of Good Morning.
Year 1980, the first to recognize the need for packaged teas, the group established Gujarat Tea Processors & Packers Limited to meet a growing demand for quality blends of branded teas and with the aim of selling quality tea products to the tea lovers in India and globally.
Year 1986, the Standard Tea Processing Co. Limited was established with a view to avail the benefits of mechanized operations and meet with demands for bulk teas. The Company also started an office in Kolkata to oversee and check the purchase of tea at auction centres there.
Year 1989, D'ling Brand a pure certified premium Darjeeling Tea was launched especially for tea connoisseurs. Darjeeling tea is popular for its smooth mellow flavor and overpowering aroma.
Year 1991 the increased demand of packaged tea by professionals in the corporate segment initiated the launch of "Tea Quik" tea bags. The utility of tea bag is immense. It is travel, worthy, quick to make at home hygienically.
Year 1994, For the larger audience "MILI” tea" was launched. Being an affordable quality tea in carton and jar, it finds place in the hearts of tea lovers all over the world.
Year 1998, the Wagh Bakri brand launched in Rajasthan, India.
Wagh Bakri Ahmedabad Management Association’s [AMA] Centre for Governance established.
Year 1999, the Wagh Bakri brand enters the central Indian state of Madhya Pradesh, India.
Year 2003, Premium brand of the Company “Wagh Bakri” secured its place among top 100 popular brands in India as per survey undertaken by AC. Nielsen’s in Brand Equity’s survey of India’s biggest FMCG Brands – 2002.
Year 2004, Company received ISO : 9001 : 2000 and HACCP Certification.
Year 2006, With a view to synergize efforts and operations Standard Tea Processing Co. Ltd. merged into Gujarat Tea Processors & Packers Ltd.
Year 2007, Company started office at Mumbai (India) to expand its operations. Company also shifted its Kolkata office with upgraded infrastructure and facilities.
Company entered into Maharashtra (India) state by launching “Wagh Bakri” Perfect Tea packets under different pack sizes.
Year 2008, Company imported Double Chamber Tea Bag Machine viz. IMA C 27 from Italy having capacity of manufacturing 250 bags per minute.
Company received EN ISO 22000:2005 Certification for Company’s Food Safety Management System for Blending and Packaging of Tea.
Company acquired the land admeasuring 25,748 sq.meters adjoining to existing Dholka factory and also 12,595 sq. meters at village Tundel, Taluka Nadiad, Gujarat for the purpose of
expansion / setting up of Tea Blending factory and storage facilities.
Opened a Wagh Bakri Tea Lounge at Ville Parle [East], Mumbai, which serves Ice Tea and all premium varieties of Tea manufactured / marketed by Wagh Bakri Tea Group along with snacks.
Year 2009, Company expanded its presence in the rural sections of Maharasthra like Kolhapur and Sangli. The company also launched itself in Delhi and NCR regions. The group also participate in Gulf Food held at World Trade Centre, Dubai. |
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